As such, the present research not solely addressed the affect of gaze cues on attention to banner advertisements but additionally the effectiveness of those gaze cues on memory for advertising content material.
banner advertising campaign
For years on end Bannersnack has been preaching and nonetheless continues to show and offer examples on the right way to effectively use banner ads. A static banner ad is a picture or visual that serves the same objective as an advertisement, but within the digital world allows you to click on it and redirect you to a selected web site or landing animated banner advert is a type of digital advertising delivered by an advert server.
However, there may be also proof that internet customers are able to exercise strategic, prime-down control of consideration such that they’ll override bottom-up attentional capture arising from salient low-degree data akin to motion (e.g., see Burke et al., … Read the rest